Advert showing dog, offering free to a good home, or used as a bait dog.

Scum of the Earth or Genius Marketing?

Assuming you’re on Facebook and or Twitter you may well have seen some of those viral posts where people are searching for information, getting people to sign a petition, or sharing a post in utter outrage. The ones that get the best reach are those regarding animal cruelty, stupid comments, or anti-GMO/anti-Vaccines/antireligion (or sometimes all[…]

Content Marketing- why it matters.

Before the internet came along and turned writing on it head, copywriting meant you were writing the words on flyers, on posters, the words spoken in adverts, in fact everything that was used to build a profitable relationship between the consumer and the brand. Then the internet came along and gradually came a boom in[…]