Advert showing dog, offering free to a good home, or used as a bait dog.

Scum of the Earth or Genius Marketing?

Assuming you’re on Facebook and or Twitter you may well have seen some of those viral posts where people are searching for information, getting people to sign a petition, or sharing a post in utter outrage. The ones that get the best reach are those regarding animal cruelty, stupid comments, or anti-GMO/anti-Vaccines/antireligion (or sometimes all[…]